In a new development as the world embraces consensual sex, a condom making company, named Tulipan Argentina, has come up with a ‘consent condom’ that requires four hands to open its packaging.
Dubbed as the first such product in the world, it needs two people to simultaneously press the sides of the box to access the condom inside.
“Tulipan has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship – pleasure is possible only if you both give your consent,” explained Joaquin Campins of BBDO, the ad agency responsible for marketing the condom, to The Next Web. “If it’s not a yes, it’s a no,” he added.
Watch how the innovative packaging works below:
— Tulipán Argentina (@TulipanARG) March 27, 2019